From October 2018, Google Chrome and all other Chrome-based browsers will highlight unsecure websites by displaying a red icon with the words “Not Secure” next to the URL at the top of the browser. At the moment, secure websites display a green lock icon and the word “Secure” next to the URL, but that will soon disappear because it’s the new expected standard for all websites.
Why Google Is Making This Change
Chrome will no longer feature a green lock icon or the word “Secure” next to URLs,However, as more and more people are becoming wary of malicious spyware and viruses, HTTPS, which shows that a website is secure, is becoming essential. Already, many people won’t visit websites that aren’t secured with HTTPS, so you can imagine how many potential customers could be deterred from visiting your website if Google prominently highlights it as “Not Secure.”Unsecured websites will essentially be named and shamed, which could lead to increased bounce rates, a lower SEO ranking and lots of lost sales opportunities