For many, Search Engine Optimisation (SEO) is a complex aspect of digital marketing that is constantly changing. One thing that continues to perplex business owners is Google’s indexing algorithm. Considering the fact that Google is continually updating and revising their search algorithm, it can be incredibly difficult for many businesses to adapt to changes as they occur.
How does Google rank your webpage?
Now that your content has been indexed, it needs to be ranked. From a strategic business perspective, this is one of the most important parts of the entire process.
Google has its own set of weighted metrics which it uses to evaluate web pages and rank them. The webpages that perform the best will be ranked higher in Google’s listings, leading to greater online visibility, user interaction and most importantly; sales.
How can you use SEO tactics to improve your ranking?
There are a wide variety of methods you can employ in order to improve your website’s ranking for search terms related to your website. These tactics seek to ‘optimise’ the content and performance of your website so that it has a high presence of favourable ranking signals for Google to analyse.